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Marketing : A Practical Approach /

Rix, Peter

Marketing : A Practical Approach / Peter Rix - 5th ed. - Australia : McGraw Hill- Pity c2004. - xxv, 558 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780074712627 0136102433

LCCN: 2009046409

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.R59 2004

Dewey Class. No.: 658.8

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