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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - 6th ed. - Hoboken, NJ : John Wiley, c2001. - xii, 356 p. : ill. ; 23 cm.

Includes index.

ISBN: 0471484261 (pbk.)

LCCN: 2004042209

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.A23 2001

Dewey Class. No.: 658.8

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