Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, NJ : Wiley, c2010. - xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references and index.
9780470381113 (pbk. : alk. paper) 0471755273 (pbk. : alk. paper)
2007272985
Export marketing--Management.
International business enterprises--Management.
HF1416.K68 2010
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, NJ : Wiley, c2010. - xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
Includes bibliographical references and index.
9780470381113 (pbk. : alk. paper) 0471755273 (pbk. : alk. paper)
2007272985
Export marketing--Management.
International business enterprises--Management.
HF1416.K68 2010