Consumer behavior /
Blackwell, Roger D.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, 2006. - xlii, 790 p. : ill.
Includes bibliographical references and index.
Introduction to consumer behaviour-- Consumer decision making-- Individual determinants of consumer behavior-- Environmental influences on consumer behavior-- Influences of consumer behavior
9780324378320
2005933698
Consumer behavior.
Marketing research.
HF5415.32.B53 2006
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, 2006. - xlii, 790 p. : ill.
Includes bibliographical references and index.
Introduction to consumer behaviour-- Consumer decision making-- Individual determinants of consumer behavior-- Environmental influences on consumer behavior-- Influences of consumer behavior
9780324378320
2005933698
Consumer behavior.
Marketing research.
HF5415.32.B53 2006