Global marketing : foreign entry, local marketing, & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, 2009. - xix, 662 p. : ill.
Includes bibliographical references and indexes.
9780071263627
2008039034
Export marketing.
Export marketing--Management.
HF1416.J64 2009
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, 2009. - xix, 662 p. : ill.
Includes bibliographical references and indexes.
9780071263627
2008039034
Export marketing.
Export marketing--Management.
HF1416.J64 2009