Social marketing :
Kotler, Philip.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 444 p. : ill.
Includes bibliographical references and indexes.
9781412956475
2007039239
Social marketing.
Behavior modification.
HF5414.K69 2008
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 444 p. : ill.
Includes bibliographical references and indexes.
9781412956475
2007039239
Social marketing.
Behavior modification.
HF5414.K69 2008