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International marketing /

Cateora, Philip R.

International marketing / Cateora R. Philip...[et. al] - Australia: McGraw-Hill/Irwin, c2009. - xxv, 726 p. : col. ill ; 29 cm. +

Includes bibliographical references and indexes.

ISBN: 9780070144477

LCCN: 2003064164

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416.C375 2009

Dewey Class. No.: 658.8/4

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