Building strong brands /
Aaker, David A.
Building strong brands / David A. Aaker. - New York : Free Press, 1996. - ix, 380 p. : ill.
Includes bibliographical references and index.
9781849830409
95009238
Brand name products--Management.
Brand name products--Valuation--Management.
Intangible property--Valuation--Management.
HD69.A25 1996
Building strong brands / David A. Aaker. - New York : Free Press, 1996. - ix, 380 p. : ill.
Includes bibliographical references and index.
9781849830409
95009238
Brand name products--Management.
Brand name products--Valuation--Management.
Intangible property--Valuation--Management.
HD69.A25 1996