International marketing /
Cateora, Philip R.
International marketing / Cateora R. Philip...[et. al] - 2nd ed. - Boston : McGraw-Hill/Irwin, c2012. - xxv, 697 p. : col. ill ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
2003064164
Export marketing.
International business enterprises.
HF1416.C375 2012
658.8/4
International marketing / Cateora R. Philip...[et. al] - 2nd ed. - Boston : McGraw-Hill/Irwin, c2012. - xxv, 697 p. : col. ill ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718 (alk. paper)
2003064164
Export marketing.
International business enterprises.
HF1416.C375 2012
658.8/4