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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 2nd ed. - Boston : Houghton Mifflin, c2001. - xxi, 681 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. 563-641) and indexes.

ISBN: 0618013261

LCCN: 00133901

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32.H69 2001

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