International marketing strategy :analysis, development, and implementation /
Doole, Isobel
International marketing strategy :analysis, development, and implementation / Isobel Doole, and Robin Lowe. - 3rd ed. - London ; New York : Routledge, 2001. - xx, 508 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781861527721
94020949
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416.D66 2001
658.8/48
International marketing strategy :analysis, development, and implementation / Isobel Doole, and Robin Lowe. - 3rd ed. - London ; New York : Routledge, 2001. - xx, 508 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781861527721
94020949
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416.D66 2001
658.8/48