Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. - Eighth Edition. - Boston Pearson Education 2014 - xxii, 457 pages ; 27 cm
Includes bibliographical references and indexes.
9780136157397 (alk. paper) 0136157394 (alk. paper)
2012046786
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416.K44 2014
658.8/4
Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. - Eighth Edition. - Boston Pearson Education 2014 - xxii, 457 pages ; 27 cm
Includes bibliographical references and indexes.
9780136157397 (alk. paper) 0136157394 (alk. paper)
2012046786
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416.K44 2014
658.8/4