Total access :giving customers what they want in an anytime, anywhere world /
McKenna, Regis.
Total access :giving customers what they want in an anytime, anywhere world / Regis McKenna. - Boston, Mass. : Harvard Business School Press, c2002. - xv, 252 p. ; 24 cm.
Includes bibliographical references (p. 227-236) and index.
9781578512447
2001051536
Customer services.
Customer relations.
Consumer satisfaction.
HF5415.5.M3855 2002
658.8/12
Total access :giving customers what they want in an anytime, anywhere world / Regis McKenna. - Boston, Mass. : Harvard Business School Press, c2002. - xv, 252 p. ; 24 cm.
Includes bibliographical references (p. 227-236) and index.
9781578512447
2001051536
Customer services.
Customer relations.
Consumer satisfaction.
HF5415.5.M3855 2002
658.8/12