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Services Marketing; concepts, strategies and cases

Hoffman, Douglas

Services Marketing; concepts, strategies and cases Douglas Hoffman.. [et..al] - pacific edition - South Melbourne, Victoria Cengage Learning 2010 - xx, 470p; ill

Includes bibliography and index

ISBN: 9780170135207

Subjects--Topical Terms:
services marketing
management

LC Class. No.: HD9980.H585 2010

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