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Strategic sport marketing /

Shilbury, David, 1958-

Strategic sport marketing / David Shilbury, Shayne Quick & Hans Westerbeek. - St. Leonards, NSW : Allen & Unwin, 1998. - xiii, 320 p. : ill. ; 23 cm.

Includes bibliographical references (p. 309-311) and index.

ISBN: 1864484616

LCCN: 00550595

Subjects--Topical Terms:
Sports--Marketing.
Sports sponsorship.
Sports--Economic aspects.

LC Class. No.: GV716.S46 1998

Dewey Class. No.: 796/.069/8

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