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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler. [et...al] - 2nd ed. - Australia : Prentice-Hall, c2003. - xxiv, 656 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9781740098113

LCCN: 82012335

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.K636 2003

Dewey Class. No.: 658.8

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