Essentials of marketing research /
Malhotra, Naresh K.
Essentials of marketing research / Naresh K. Malhotra, David F. Birks, Peter Wills. - Australia; Pearson Education c2004 - xvi, 418p
Includes bibliographical references and index.
9781741032215
2013009946
Marketing research.
HF5415.2.M2884 2004
658.8/3
Essentials of marketing research / Naresh K. Malhotra, David F. Birks, Peter Wills. - Australia; Pearson Education c2004 - xvi, 418p
Includes bibliographical references and index.
9781741032215
2013009946
Marketing research.
HF5415.2.M2884 2004
658.8/3
