Essentials of marketing research /

Malhotra, Naresh K.

Essentials of marketing research / Naresh K. Malhotra, David F. Birks, Peter Wills. - Australia; Pearson Education c2004 - xvi, 418p

Includes bibliographical references and index.

9781741032215

2013009946


Marketing research.

HF5415.2.M2884 2004

658.8/3

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.