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Marketing management in hte 21st century

capon, noel

Marketing management in hte 21st century Noel Capon & James.M. Hulbert - New Jersey Prentice Hall 2001 - xvii, 637p

Includes bibliographical references at the end of every chapter and an index.

ISBN: 013915695x

Subjects--Topical Terms:
marketing management

LC Class. No.: HF5415.13.C265 2001

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