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Strategic marketing problems :cases and comments /

Kerin, Roger A.

Strategic marketing problems :cases and comments / Roger A. Kerin, Robert A. Peterson. - 3rd ed. - Boston : Allyn and Bacon, c1984. - ix, 678 p. : ill. ; 25 cm.

ISBN: 0205081045 : $24.95

LCCN: 83022295

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.K47 1984

Dewey Class. No.: 658.8

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