Marketing management: Analysis, Planning,Implementation and Control

Kotler, Philip

Marketing management: Analysis, Planning,Implementation and Control Philip Kotler - 8th ed. - New Jersey; Prentice Hall, c1994. - xxxiii, 801 p. : col. ill. ; 28 cm.

Includes biblioraphical references and indexes.

9780130980052

2008339685

HF5415.13.K68 1994 /

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.