Consumer behavior /

Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 7th ed. - Chicago : Dryden Press, c1990. - 1 v. (various pagings) : ill. (some col.) ; 24 cm.

Includes index.

Includes bibliographical references.

9780030970887

89007696


Consumer behavior.
Marketing research.

HF5415.3.E53 1993

658.8/342

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.