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Marketing concepts and strategies /

Dibb, Sally L.

Marketing concepts and strategies / Sally Dibb Lyndon, Simkin William M. Pride, O.C. Ferrell - 5 e[d]. - United States of America : Charles Hartfort, 2006. - iii,878: 28

Includes bibliographical references and indexes.

ISBN: 9780618532032

LCCN: 99071914

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.D53 2006

Dewey Class. No.: 658.8

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