International marketing and export management /

Albaum, Gerald

International marketing and export management / Gerald Albaum ... [et al.]. - 2nd ed. - Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994. - xix, 484 p. : ill. ; 25 cm. - International business series . - International business series (Wokingham, England) .

Includes bibliographical references and index.

0201624044

94188494


Export marketing--Management.

HF1416.I617 1994

658.8/48

Riara University Library,
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Nairobi, Kenya.