Marketing logistics /
Christopher, Martin.
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck. - 2nd edition - Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing, 1997. - viii, 158p. : 24 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references and index.
0750622091
97179025
Marketing--Management.
Business logistics.
HF5415.13.C538 1997
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck. - 2nd edition - Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing, 1997. - viii, 158p. : 24 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references and index.
0750622091
97179025
Marketing--Management.
Business logistics.
HF5415.13.C538 1997