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marketing communications

Blythe, Jim.

marketing communications Jim Blythe. - New York : FT/Prentice Hall, 2000 - xi, 252p, ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273639602

LCCN: 2005054965

Subjects--Topical Terms:
communications in marketing
marketing

LC Class. No.: HF5415.123.B59 1999

Dewey Class. No.: 658.8

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