Retail marketing /

McGoldrick, Peter J.

Retail marketing / Peter J. McGoldrick. - London ; New York : McGraw-Hill, c1990. - xiii, 362 p. : ill. ; 25 cm.

Includes bibliographical references.

0070841594 : £14.95

89013735


Retail trade.
Marketing research.

HF5429.M355 1990

658.8/7

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.