Serious play :how the world's best companies simulate to innovate /

Schrage, Michael.

Serious play :how the world's best companies simulate to innovate / Michael Schrage. - Boston, mass. : Harvard Business School Press, 2000. - xxiv, 244 p. ; 24 cm.

Includes bibliographical references (p. [215]-234) and index.

0875848141 (alk. paper)

99023757


Technological innovations--Management--Simulation methods.

HD45.S368 2000

658.4/0352

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