The marketing plan :a handbook /
Wood, Marian Burk.
The marketing plan :a handbook / Marian Burk Wood. - Upper Saddle River, NJ : Prentice Hall, c2003. - xix, 202 p. : ill. ; 26 cm.
Includes bibliographical references (p. 185-191) and index.
0130613177
2002022914
Marketing--Management--Handbooks, manuals, etc.
HF5415.13.W66 2003
658.8/02
The marketing plan :a handbook / Marian Burk Wood. - Upper Saddle River, NJ : Prentice Hall, c2003. - xix, 202 p. : ill. ; 26 cm.
Includes bibliographical references (p. 185-191) and index.
0130613177
2002022914
Marketing--Management--Handbooks, manuals, etc.
HF5415.13.W66 2003
658.8/02