Marketing :a behavioural analysis /
Chisnall, Peter M.
Marketing :a behavioural analysis / Peter M. Chisnall. - 2nd ed. - London ; New York : McGraw-Hill (UK), c1985. - viii, 328 p. : ill. ; 25 cm.
Includes bibliographies and index.
0070841500 (pbk.) : £10.95
85000020
Motivation research (Marketing)
Marketing.
Consumer behavior.
HF5415.3.C45 1985
658.8/342
Marketing :a behavioural analysis / Peter M. Chisnall. - 2nd ed. - London ; New York : McGraw-Hill (UK), c1985. - viii, 328 p. : ill. ; 25 cm.
Includes bibliographies and index.
0070841500 (pbk.) : £10.95
85000020
Motivation research (Marketing)
Marketing.
Consumer behavior.
HF5415.3.C45 1985
658.8/342