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Marketing :best practices /

Czinkota. Michael R.

Marketing :best practices / Michael R. Czinkota ... [et al.]. - Fort Worth ; Dryden, c2000. - xxvii, 657 p. : ill. ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030211093

LCCN: 00708858

Nat. Bib. No.: GB99-70629

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.M297453 2000

Dewey Class. No.: 658.8

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