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Marketing : concepts and strategies /

Pride, William M.

Marketing : concepts and strategies / William M. Pride et al. - 2nd european ed. - London Houghton mifflin 1994 - xxxiii,726p ill.

ncludes bibliographical references

ISBN: 9780395669280

Subjects--Topical Terms:

LC Class. No.: HF5415 .P658 1994

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