Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - xx,636p. ill.
includes bibliographical references and indexes.
HF1416 .K443 2005
Global marketing / Warren J. Keegan, Mark C. Green. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - xx,636p. ill.
includes bibliographical references and indexes.
HF1416 .K443 2005