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Eco-Business : A Big-Brand Takeover of Sustainability /

Dauvergne, Peter.

Eco-Business : A Big-Brand Takeover of Sustainability / Peter Dauvergne and Jane Lister. - Massachusetts MIT Press 2013 - x, 194 pages : illustrations ; 21 cm

Includes bibliographical references and index.

Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.

ISBN: 9780262018760 (hardcover : alk. paper)

LCCN: 2012026833

Subjects--Topical Terms:
Sustainable development.
Branding (Marketing)

LC Class. No.: HC79.D346 2013

Dewey Class. No.: 658.4/083

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