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New public sector marketing / David Chapman, Theo Cowdell.

Chapman, David.

New public sector marketing / David Chapman, Theo Cowdell. David Chapman, Theo Cowdell. - London ; Washington, DC : Financial Times Pitman Pub., 1998. - x, 390 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 9780273623472

Subjects--Topical Terms:

LC Class. No.: JF1525.M37 C436 1998

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