Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 2nd. ed - London ; New York : McGraw-Hill, [1998] - xx, 745 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0077079353
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415.J5 1998
658.8
Principles and practice of marketing / David Jobber. - 2nd. ed - London ; New York : McGraw-Hill, [1998] - xx, 745 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0077079353
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415.J5 1998
658.8