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Marketing Strategy: planning and implementation

Walker,Orville C.

Marketing Strategy: planning and implementation Orville.C. Walker, Harper Boyed Jr, Jen Claudde Larreche - Newyork Richard, Arwin. D Inc. 1992 - xxiv,503p ill, maps

Includes index

ISBN: 0256112711

Subjects--Topical Terms:

LC Class. No.: HF5415.13 .W249 1992

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