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Introduction to marketing :theory and practice /

Palmer, Adrian.

Introduction to marketing :theory and practice / Adrian Palmer. - Oxford ; New York : Oxford University Press, c2004. - xxiv, 645 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0199266271 (pbk.)

LCCN: 2004275058

Nat. Bib. No.: GBA3-U8754 bnb

Nat. Bib. Agency Control No.: 012925267 Uk

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.P2342 2004

Dewey Class. No.: 658.8

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