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Marketing research /

Parasuraman, A.

Marketing research / A. Parasuraman. - Reading, Mass. : Addison-Wesley, c1986. - xiv, 831 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0201060515 : $35.95 (est.)

LCCN: 85001354

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2.P37 1986

Dewey Class. No.: 658.8/3

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