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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xxi, 586 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0137957254

LCCN: 98024854

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32.S6 1999

Dewey Class. No.: 658.8/342

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