Managing services marketing :
Bateson, John E. G.
Managing services marketing : text and readings / John E.G. Bateson. - 2nd ed. - Fort Worth : Dryden Press, c1992. - xiv, 594 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0030541646
91030762
Service industries--Marketing--Management.
HD9980.5.B38 1991
658.8
Managing services marketing : text and readings / John E.G. Bateson. - 2nd ed. - Fort Worth : Dryden Press, c1992. - xiv, 594 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0030541646
91030762
Service industries--Marketing--Management.
HD9980.5.B38 1991
658.8