Contemporary cases in consumer behavior /

Blackwell, Roger D.

Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel. - 3rd ed. - Chicago : Dryden Press, c1990. - x, 517 p. : ill. ; 23 cm.

0030323177

89039290


Consumer behavior--Case studies.
Marketing research--Case studies.

HF5415.3.B5 1990

658.8/342

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.