Contemporary cases in consumer behavior /
Blackwell, Roger D.
Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel. - 3rd ed. - Chicago : Dryden Press, c1990. - x, 517 p. : ill. ; 23 cm.
0030323177
89039290
Consumer behavior--Case studies.
Marketing research--Case studies.
HF5415.3.B5 1990
658.8/342
Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel. - 3rd ed. - Chicago : Dryden Press, c1990. - x, 517 p. : ill. ; 23 cm.
0030323177
89039290
Consumer behavior--Case studies.
Marketing research--Case studies.
HF5415.3.B5 1990
658.8/342
