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Marketing strategy /

Marketing strategy / edited by Dale Littler and Dominic Wilson. - Oxford ; Boston : Butterworth-Heinemann, 1995. - viii, 389 p. : ill. ; 24 cm. - Management readers .

Includes index.

ISBN: 0750606622

LCCN: 95211274

Subjects--Topical Terms:
Marketing.
Strategic planning.

LC Class. No.: HF5415.M322 1995

Dewey Class. No.: 658.8/02

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