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Consumer behavior /

Wilkie, William L.

Consumer behavior / William L. Wilkie. - 2nd ed. - New York : Wiley, c1990. - xxviii, 699, N80 p. ; 24 cm.

Includes bibliographical references (p. N1-N80).

ISBN: 0471613525

LCCN: 89070773

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3.W536 1990

Dewey Class. No.: 658.8/342

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