Consumer behavior /
Mowen, John C.
Consumer behavior / John C. Mowen. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1993. - xvii, 862, G22, I-17 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
9780023845918
94006027
Consumer behavior.
Consumers--United States.
HF5415.32.M68 1993
658.8/342
Consumer behavior / John C. Mowen. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1993. - xvii, 862, G22, I-17 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
9780023845918
94006027
Consumer behavior.
Consumers--United States.
HF5415.32.M68 1993
658.8/342