International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora. - 8th ed. - Homewood, IL : Irwin, c1993. - xxiv, 776 p. : ill. (some col.), maps ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

0256105138

92016448


Export marketing.
International business enterprises.

HF1009.5 / .C35 1993

658.8/48

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P.O. Box 49940-00100,
Nairobi, Kenya.