Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher H. Lovelock. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, c2001. - xvii, 717 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130173924
00035959
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 2001
HF5415.122.L68 2000
Services marketing : people, technology, strategy / Christopher H. Lovelock. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, c2001. - xvii, 717 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130173924
00035959
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 2001
HF5415.122.L68 2000