Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, John Saunders. - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2004. - xv, 622 p. : ill. ; 25 cm.
Includes bibliographical references (p. 572-598) and index.
9780273655169 0273706977 (pbk. : alk. paper)
2007041193
Target marketing.
Marketing--Management.
HF5415.127.H66 2004
658.8/02
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, John Saunders. - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2004. - xv, 622 p. : ill. ; 25 cm.
Includes bibliographical references (p. 572-598) and index.
9780273655169 0273706977 (pbk. : alk. paper)
2007041193
Target marketing.
Marketing--Management.
HF5415.127.H66 2004
658.8/02