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International marketing management /

Jain, Subhash C., 1942-

International marketing management / Subhash C. Jain. - 4th ed. - Belmont, Calif. : Wadsworth, c1993. - xvi, 912 p. : ill. ; 25 cm. - The Series in marketing .

Includes bibliographical references and index.

ISBN: 0534932886

LCCN: 92031978

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1416.J35 1993

Dewey Class. No.: 658.8/48

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