Marketing management /
Lancaster, Geoffrey, 1938-
Marketing management / Geoff Lancaster, Lester Massingham. - London ; New York : McGraw-Hill, c1993. - 383 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077074203 : £16.95
92025428
Marketing--Management.
HF5415.13.L337 1993
658.8
Marketing management / Geoff Lancaster, Lester Massingham. - London ; New York : McGraw-Hill, c1993. - 383 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077074203 : £16.95
92025428
Marketing--Management.
HF5415.13.L337 1993
658.8