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Marketing and entrepreneurship in SMEs : an innovative approach /

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. - London ; New York : Prentice Hall, c1995. - xvi, 296 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0131509705

LCCN: 94043999

Subjects--Topical Terms:
Marketing--Management.
Small business--Management.

LC Class. No.: HF5415.13.M3447 1995

Dewey Class. No.: 658.8

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